Tamara Gold founded and published the website “The Red Lipstick Report™ for three years before starting The Art of Beautiful™. Gold’s goal is to inspire others to blossom into their fullest potential in all areas of their businesses and lives. She not only shares what inspires her creative life and many years of experience working behind the scenes in Hollywood, she focuses on inspiring others how to find their inner gold, beauty and true creative expression. What separates Tamara from other stylists is the fact that she looks inside before working on the outside because she knows that kind of glow can’t be found in any bottle or at the end of a mascara wand. She’s convinced everyone is a beautiful masterpiece just waiting to be discovered.
Gold believes that everyone can live a beautiful life. After decades of experience as a Makeup Artist working in Hollwyood, she knows how to makeover a face, a body, and most importantly, a spirit. The Gold Standard of beauty , begins with a foundation of self-esteem, a base coat of individual style expression , makeup know-how and then some extra sparkle to make her clients shine.
Gold was always a natural artist. In fact, her own brother told her as a teenager that there were two things she was good at in life. “I could make popcorn and put on makeup,” Gold says with a laugh. While her friends were camped out in front of the TV or writing notes to boys, Tamara was busy in the kitchen cooking up beauty. She would chop up her mom’s old lipsticks, melt them in the microwave in square tins, add a little Vaseline and then some mint for taste. A future Estee Lauder was in the making. “I was mesmerized and fascinated with creating makeup,” Gold says. “By the time I got to college, I was getting everyone on my dorm floor ready for all the events.” She even took out an ad in her school paper asking if anyone wanted style advice. Her phone began to ring off the hook. Her Cliff notes were different than what you could find in the bookstore: Three coats of mascara and a little lip-gloss, thank you.
As a student of beauty and style, Gold studied the techniques of top makeup, hair and fashion pros as she adopted her own budding style. Her first professional job came through a 
friend of her mothers. She had mentioned she was interested in makeup and her mother’s friend brought over a list of makeup artists in the Chicago area that she had gotten from her husband, who worked at an ad agency. Gold sat down at her father’s roll-top desk and called all the makeup artists on the list to ask them how to start a career as a makeup artist. The calls linked her to makeup artist Robin Goldman (“The Breakfast Club,” “About Last Night.”). Gold quickly became her assistant and took the advice of her mentor and got her professional hair license to make her more versatile. “On my first commercial with Robin, I watched as she did her magic on the model. When Robin finished the makeup, I stood there in awe! Her work was so stunning!” Gold says. “I knew if I could make other people out there just as beautiful then I would be doing a service to the world because when you look beautiful, you feel great and then the sky truly is the limit. It’s really about self-esteem and you can’t bottle it. But you can help others feel it.”
Eventually, Gold moved to Hollywood, California, the mecca of the entertainment industry. “I came with a makeup case in hand, so excited to meet agents. But then my car was stolen with everything in it! My makeup case, my portfolio. Everything ! ” she says. “With only negative $500 in my bank account, I could have – should have — gone back home. Just when I was ready to pack my bags, I got a call to do a national commercial for Orville Redenbacher Popcorn,” Gold laughs, “I realized this was a sign! After all my brother had said the only two things I could do well were put on my makeup and make popcorn. Here I was ready to run from LA and I get called to do makeup for a popcorn commercial! It was a sign. I’m sure of it.”
Her career exploded and she became an in-demand makeup artist and stylist who worked for both private clients and the networks. Her corporate clients have included Coke, Evian, Footlocker, Cadillac and Taco Bell. She also did makeup for screen legends including Ava Gabor, Janet Leigh, June Allison, Jane Russell and Lainie Kazan. “I learned everything on the set and taught myself through books,” she says. “Working with these amazing beauties was just as much of an education. It’s a pretty unbelievable thing to have Rita Moreno teach you secrets on how to apply great false eyelashes.”
As her career continued to grow, she expanded her palette. She would see her commercials on TV during all major events. “I’d be watching the Superbowl and there would at least be a commercial for something I worked on. I’d sit there and pinch myself! Here I was working with the most talented people in the 
business. I often wondered how it all happened!” She also worked with top models including Carol Alt and Beverly Johnson. Gold even went on a cross-country speaking tour where she would teach young models how to get the looks that sell and how to get their professional books together. She became known for working on fashion catalogs all over the country.
After becoming a union member, Gold worked on several TV shows and on a Steven Spielberg set for his innovative film “AI: Artificial Intelligence” and even blushed and shadowed guest stars for the hit syndicated show “Wheel of Fortune.” “I specialized in classic beauty and clean makeup. In fact, they used to call me the queen of clean,” Gold says.
At the peak of her on-set life, Gold had an epiphany about her own future. “ I had met the most wonderful guy, got married and had two beautiful kids. I was standing on a Steven Spiellberg set when I realized I didn’t want to be a makeup artist on a movie sets. I wanted to share what I’d learned about beauty and inspire others.” By others, she didn’t mean models anymore. “I wanted to teach real women and young girls how to look beautiful or more importantly…show them how beautiful they already are.” she says. She also wanted to explain her own signature style to other women. “When I’d show up on set, it was always, “Wow, can we borrow YOUR earrings for this shot ? Can we use your necklace? Will you dress the actress? Can you go buy a few ties for Charleton Heston? ” she says, laughing.
Now with her public speaking and personal consultation arms of her business, Gold is living her most beautiful life by helping others achieve their potential. “I believe that women should be the stars of their own lives,” she says. “Feeling beautiful is inspiring. I want to inspire others to live their most beautiful life.”
Tamara lives in Southern California with her husband, two kids and her dog, Dude. In her free time she still picks up her brushes…her paint brushes and inspires others in yet, another way.
